2016 Certified Trade Mission to London, U.K.
For All Alternative Asset Fund Managers including Private Equity, Hedge Funds, Venture Capital, Real Estate & Infrastructure Fund Managers

Monday June 27 to Tuesday June 28, 2016


  • Introduce US Alternative Asset Fund Managers to the leading UK LPs who are investing and planning to invest in US Alternative assets.
  • Minimum of twenty-five private LP:GP one-on-one matchmaking meetings for each U.S. participant


  • Minimum of twenty-five one-on-one personal meetings with the UK’s leading institutions and family offices
  • Focused, structured, organized and pre-arranged private meetings
  • Convened by the U.S. Commerce Department
  • No placement agency fees or commissions
  • Full contact information and background provided to GPs prior to all meetings
  • Promotion of your firm to 150+ local institutional investors, single- and multi-family offices


UK LP Recruitment Co-Chairmen

A select group of Financial service executives, family office heads and Fund managers serve as our UK Co-chairmen. It is through their personal knowledge and extensive relationships, in partnership with the US Commerce Department and the US Embassy, that we are able to ensure a quality selection of LPs attend the Trade Mission.

Sunaina Sina, Founder and managing partner, 
Winner of Best Placement Agent Award of 2015

Sunaina Sinha is the founder and Managing Partner of Cebile Capital, a placement agent and secondaries advisor. Under her leadership, Cebile Capital has quickly become one of the leading advisors in private equity and infrastructure. Cebile Capital has raised exceptional mid-market funds and served as an advisor to both buyers and sellers of a significant number of secondaries deals. In 2015, Sunaina was named Best Placement Agent and Winner of the European Emerging Leaders Awards.

Prior to founding Cebile Capital, Sunaina worked at Brevan Howard, a $40 billion asset manager, where she was in charge of marketing and investor relations in Asia, Middle East and Australia. Earlier, she worked at Bridgewater Associates, an $82 billion asset manager, where she covered investors in Europe, Middle East, Asia and the United States.

Sunaina is also an angel investor and Non-Executive Director. She serves as Executive Chairperson of the Board of Barrecore, Europe’s largest luxury fitness boutique, and as Chairperson of the Board of Mindful Chef. She also serves as Business Advisor to the Stanford Institute for Innovation in Developing Economies (SEED). Sunaina has also been a Guest Lecturer at Stanford University in masters level courses in the School of Engineering, including Global Entrepreneurial Marketing and Global Entrepreneurial Leadership. She has written and published case studies for the Stanford Technology Ventures Program in the Stanford School of Engineering.

Sunaina obtained a BS in Management Science and Engineering and an MS in Chemical Engineering, both from Stanford University where she was also a Mayfield Fellow. Sunaina has an MBA from Harvard Business School.

In her spare time, Sunaina is a keen wine enthusiast, having qualified as a Certified Sommelier from the Court of Masters Sommeliers. She also serves on the London Committee of Human Rights Watch.


Pete Flynn, Director, 

Pete set up Candela Capital in 2003 to meet the distribution needs of small- to mid-sized funds that want a personalised, long-term relationship with a distribution partner. His 25 years of experience with Pantheon Ventures, InvestorForce, Fleming Asset Management and NM Rothschild & Sons give him a unique insight into the needs of institutional investors — whether pension funds, private banks, family offices, insurance companies or fund-of-funds. Pete holds BA (Hons) and MA degrees in Economics from Cambridge University and an Investment Management Diploma from the London Business School, is a Governor of the Northern School of Contemporary Dance and is a local Parish Councillor.


In cooperation with the US Department of Commerce International Trade Administration, US Commercial Service, and the US Embassy in London, you are invited to apply to join the US Commerce Department Certified Trade Mission to London, which will introduce a small, select group of US fund managers to meet pre-screened institutional investors from the UK’s largest insurance companies, pension funds, foundations, high net worth individuals, and family offices. The Mission is certified by the U.S. Department of Commerce, and organized by Katsof Consulting.

The Certified Trade Mission is not a conference. It is a tightly structured and very focused fund raising event designed to provide U.S. fund managers the opportunity to meet potential LPs in London from the largest Institutions and family offices.

Certified Trade Missions and similar events supported by the US Commerce Department have attracted top funds from the US Click here to see some of the funds that have attended in the past.

There have been fifty-five other Certified Trade Missions globally, to thirty-two cities, with the goal of helping promote US economic growth by providing a forum to encourage and stimulate increased foreign business investment in the United States. Over five hundred US-based financial services general partners have traveled on one or more of the fifty-five certified trade missions to thirty-two cities around the world since 2012.

GP Delegate Selection Criteria

Attendees must be invited to participate in this mission. Invitees represent a select group of top US private equity, venture capital, infrastructure, real estate, and hedge funds. The group will consist of senior executives and will have a mix of GPs with diverse investment strategies, sector focuses, and geographic preferences.

Attendance in the Certified Trade Mission to London, UK is limited to twelve US Funds and a maximum of eighteen participants from these funds to maximize the level of overall access and one-on-one meeting opportunities with the institutional attendees. Based on past interest and participation, we expect demand to be very high. Attendees will be accepted on a rolling basis up until the deadline of June 1, 2016. PAST TRADE MISSIONS HAVE SOLD OUT FIVE WEEKS IN ADVANCE, SO REGISTER EARLY TO AVOID DISAPOINTMENT.

Alternative Asset Fund Managers—Private Equity, Hedge Funds, Real Estate, Infrastructure, and Venture Capital Funds—will be selected according to the following criteria:

  • Minimum of AUM $50 million
  • Diverse investment strategies, sector focuses and geographic preferences.
  • Sound management and accounting practices.

The Mission will provide: 

  • One-on-one meetings with the leading UK investors.
  • An opportunity to meet institutional limited partner investors from the UK’s largest insurance companies, institutions, and pension funds.
  • An opportunity to meet investment managers of the leading family offices and high net worth individuals.
  • Opportunities for intimate interaction between U.S. GPs and UK LPs.
  • Promote US PE, infrastructure, real estate, VC, and alternative asset funds.
  • Introduce US PE, infrastructure, real estate, VC, and alternative asset funds to UK LPs.

Benefits to Fund Managers

  • Exposure to top level UK investors in an exclusive setting.
  • Knowledge gained from UK investors.
  • Serve as a delegate in a US government initiative aimed at promoting the nation’s leadership in private equity, hedge, alternative assets, venture capital, infrastructure, and real estate to foreign institutional investors.
  • Showcase your firm’s investment expertise directly to interested investors.
  • Direct, pre arranged LP:GP one on one match making meetings.

LP Participant Profile

UK LPs have been invited by our UK national co-chairmen and the US embassy in London. We expect strong attendance from more than twenty-five highly qualified pension funds and insurance companies, banks, single- and multi-family offices, wealth management advisors, and high net worth individuals that either have an exposure to US alternative assets or have expressed an interest in doing so in the future. This Certified Trade Mission will provide you the opportunity for one-on-one private meetings with each LP in attendance.

In Hong Kong we had forty-one LP meetings and in Singapore over fifty LPs attended one of the two events.

Six Hundred LPs have been identified as potential UK Institutional and family office attendees. The LP list will be qualified further once the US delegation is selected to ensure compatibility with the US Funds attending.

Partial Invitation List of Institutions:

  • Aberdeen SVG Private Equity
  • Abu Dhabi Capital Partners
  • Accel Capital Partners
  • Augusta Westland UK Pension
  • Allstate Investment Management
  • AMEC Pension Fund
  • Cambridge University Endowment Fund
  • Caparo Group Pension Fund
  • Cardiff and Vale of Glamorgan Pension Fund
  • Centrica Staff Pension Fund
  • Chubb Insurance Company of Europe
  • Chubu Electric Power Group
  • Church of England Pension Fund
  • CIBC Merchant Banking
  • Citi Private Bank
  • City of London Corporation Pension Fund
  • Close Brothers Asset Management
  • Clothworkers Company
  • Collabrium Capital
  • Coller Capital
  • Commonfund Capital
  • Connection Capital
  • Cornerstone Private Equity
  • Cornwall Council Pension Fund
  • Coutts & Co
  • Cygnus Investments
  • Dai- Chi Life Insurance
  • Dansk Bank
  • Deer Creek Advisors
  • DCD Group
  • Derbyshire County Council Pension Fund
  • E.ON UK Group Pension Fund
  • East Riding Pension Fund
  • Ecclesiastical Insurance Group
  • Edmundson Electrical Pension Scheme
  • Electra Partners
  • Epoch Wealth Management
  • Euler Hermes
  • Environment Agency Pension Funds
  • European Wealth Management Multi Family Office
  • F&C Private Equity
  • Gatemore Capital Management Multi Family Office
  • Georgieff Capital Investors
  • Global Wealth Management Group
  • Greater Manchester Pension Fund
  • Helvetia Wealth
  • Henderson Equity Partners
  • Hawksmoor Investment Management
  • Hamren-Larson Family Office
  • Grosvenor Estate
  • Ignis Asset Management
  • Key Capital Private
  • Kent County Super Annuation Fund
  • Libertas Capital Partners
  • Li Group
  • MdF Family Partners
  • Montpellier Group
  • Oak Tree Wealth management
  • Ocean Wilsons InvestmentsNestle UK Pension Fund
  • Pantheon International Participants
  • Partners Group
  • Pathway Capital Management
  • Pearson Group Pension Plan
  • Permal Capital Management
  • Peterhouse College Endowment
  • Pi Capital
  • Pinebridge Investments
  • Pomona Capital
  • PPM Managers
  • Quilter Cheviot
  • Railways Pension Trustee Company
  • Rathbone Investment Management
  • Robert Bosch
  • Rolls Royce Pension Fund
  • Royal London Group
  • Royal Mail Pension Plan
  • RSA Group
  • Samba Financial Group
  • Scottish Borders Council Pension Fund
  • SEB Wealth Management
  • Seligman Private Equity
  • SL Capital Partners
  • Souter Investments
  • Stafford Capital Partners
  • StepStone Group
  • Strategic Partners Fund Solutions
  • Syz Asset Management
  • The Family Office Co.
  • The Rushford Group
  • TY Danjuma Family Office
  • University of Aberdeen Endowment Fund
  • University of Manchester Superannuation Scheme
  • University of Warwick Endowment
  • Wates Family Holdings
  • Weybourne Partners
  • White Star Capital
  • Wimmer Family Office
  • Wise Investment
  • Wittingdon Investments


Monday June 27, 2016

Arrival in London.
Check in at the five star luxury Conrad London St. James Hotel.
Evening at leisure.
9:00 PM Informal meeting of US Delegates and US Commerce Department in the hotel’s Executive Lounge.

Tuesday June 28, 2016
Certified Trade Mission
All Trade Mission events will be held at the Conrad London St. James Hotel

7:30 – 8:30 Breakfast in the Executive Lounge.

8:30- 9:00 Networking and Registration of US GP delegates and UK LP delegates in the foyer of the Whitehall Ballroom.

9:00 – 12:00 One-on-one meetings, Whitehall Ballroom 1 & 2
Members of the US delegation will meet one-on-one with each investment professional from the leading UK institutions, insurance companies, pension funds, and family offices. Each attendee will meet with each UK LP. Meetings will be approximately twenty minutes long.

12:00 – 1:30 Lunch, Whitehall Ballroom Foyer
A Buffet Lunch will be served. It will be an opportunity for the GPs and LPs to continue their discussions in an informal setting.

Check out and depart hotel. Extensions available upon request.

*The government of the United States, particularly the US Department of Commerce and the US Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The US and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.